“My street sign work stem from a reflection upon our “common visual space”. The omnipresence of street signs, other than being a sign of the [Italian] culture of “anti-responsibility”, can verge on the absurd. The message is very poor (sometimes I feel like I’m being treated like an idiot by them) and yet they have a highly invasive aesthetic. As a professional in the world of visual space, I feel called to intervene, both to notify the public of the absurdity of the situation, and to propose a constructive and respectful alternative. My adhesives are developed to add a further level of reading [to street signs] constructed on the base of their original signification in order to maintain its utility but give it some intellectual, spiritual, or simply amusing interest. The final objective? That traffic keeps flowing without us feeling spoken down to!”

Clet Abraham // Author of the marvelous artistic street signs in Florence